Founded in the 1950's by Yvone Chouinard, originally selling pitons from the back of his car, Patagonia became the world leader in ethical technical wear that it is today by constantly innovating, revising and pushing the limits of what could be done in the mountains and the boardroom.
Patagonia give 1% of any profit they make back to environmental causes while persuing increasingly less damaging manufacturing process as well as pioneering a clothing recycling program.
Not only are Patagonia particularly ethical, they also happen to be one of the best manufacturers of outdoor gear on the market with a string of awards to their name.
From what started out as imprted rugby shirts used for crack and chimney climbing in Yosemite Valley, now encompasses the cutting edge of shells, insulation and baselayers, not to mention lifestyle apparel and accessories. All this without losing sight of their roots.
For more information on ethical shopping, check out our blog series exploring where clothing comes from and the various labels that come with it.