Here at The Epicentre we have a fantastic range of Icebreaker clothing to offer you. This fantastic brand first came about in 1994 Jeremy Moon’s girlfriend introduced him to a sheep farmer she had met whilst travelling around New Zealand. Jeremy, then a 24-year-old marketing graduate, was shown a prototype thermal tee-shirt made from 100% merino wool.
“It felt soft and sensual, looked lustrous and was totally natural,” says Jeremy. “It was nothing like the wool I had grown up with, which was heavy and scratchy. And you could throw this stuff in the washing machine.”
Jeremy wondered whether he could sell enough of the prototype fabric to visit his girlfriend in the US. But when he wore the tee-shirt in the outdoors, he became so enthusiastic about merino’s potential that he never saw his girlfriend again. Working from his HQ, aka, his bedroom, Jeremy wrote a business plan with the ambitious goal of developing the world’s first merino layering system for the outdoors, and creating a global business in the process. Here Icebreaker was born.
Icebreaker’s early styles were kind of ugly. The sleeves of the garments in the first delivery were six inches too short – great for hobbits; not so great for people. Today, the Icebreaker apparel system has grown to include underwear, mid layer garments, outerwear, socks and accessories for men, women and kids. You can buy Icebreaker in more than 3000 stores in 43 countries, and of course right here at The Epicentre.
When people try on Icebreaker clothing, they fall in love with the way it felts. They love the fact that it has been made by nature, and they love the way it performs, in the wilderness and in the city. As well as this fantastic Icebreaker brand, here at The Epicentre we have a whole host of other outerwear brands, including Patagonia. Take a look through what The Epicentre has to offer you today.